Advertising by pharmaceutical companies in eBMJ

Buyouts of Indian Pharmaceutical Companies by Multinational Pharmaceutical Companies: An Issue of Concern

healthcare and Ranbaxy have been bought by Abbott and Daiichi Sankyo, respectively.[3] Cipla, an indigenous company, lone with a market share of about 5.4% tops the list of top 10 companies in India. The increasing presence of foreign companies among the top pharmaceutical companies in India is may be due to a few buyouts which happened in the recent past. Daiichi Sankyo, a leading Japanese pha...

Running head: PHARMACEUTICAL ADVERTISING

Enforcement of codes governing pharmaceutical promotion: what happens when companies breach advertising guidelines?

Some or all of the promotional activities of pharmaceutical companies are typically governed through self-regulatory codes administered by industry associations. However, the conflicts between the commercial objectives and the ethical and scientific goals of promotion can potentially lead to serious weaknesses in the way in which these codes are enforced. This paper focuses on 5 critical aspect...

Virtual pharmaceutical companies: collaborating flexibly in pharmaceutical development.

Research and development (R&D) collaborations represent one approach chosen by the pharmaceutical industry to tackle current challenges posed by declining internal R&D success rates and fading of the blockbuster model. In recent years, a flexible concept to collaborate in R&D has emerged: virtual pharmaceutical companies (VPCs). These differ from other R&D companies, such as biotech start-ups, ...

Restricting advertising, promotion and sponsorship by tobacco companies

Often tobacco industry activities may appear as public good activities, while actually inconspicuously working to undermine tobacco control efforts. It is important to be wary of any use of logos or mascots as well as secondary products used to promote smoking (e.g. logos on sports equipment). Although sponsorships may appear positive, it may work to change perceptions of tobacco use or the tob...